About the Founder

Amanda Yap, IMBA, MSF, CPC

Amanda Yap is the founder of Astryd Unlimited, a private growth and mindset advisory centered around clarity, confidence, and intentional living. Her work focuses on helping individuals better understand how their mindset, self-concept, and patterns of thinking influence the way they make decisions, navigate life, and approach personal growth.

With a background in psychology, leadership, and business strategy (MBA & MSF), Amanda brings a structured and reflective approach to personal development. She is also a Certified Professional Coach (CPC), combining analytical thinking with practical guidance designed to help people move through life with greater self-awareness, confidence, and intention.

In addition to her work through Astryd Unlimited, Amanda has experience supporting decision-making, growth, and long-term strategy across professional environments. This perspective allows her to bridge internal awareness with real-world execution — helping people better understand not only how they think, but how those patterns influence their actions, communication, standards, and direction.

Through digital resources, guided experiences, and reflective frameworks, her work encourages individuals to think more deeply, strengthen self-trust, and approach life with greater clarity and intention.

Astryd Unlimited is built on the belief that how you think shapes how you move. What you believe influences what you choose — and what you choose shapes what you build.