About Our Founder

Amanda Yap, IMBA, MSF, CPC

Amanda Yap is the founder of Astryd Unlimited, a private growth and mindset advisory dedicated to clarity, confidence, and intentional living.

Her work centers on helping individuals cultivate deeper self-awareness, strengthen internal alignment, and move through life with greater precision and steadiness. She guides clients in understanding how their mindset, standards, and emotional patterns shape the way they think, decide, and show up.

With a background in psychology, leadership, and business strategy (MBA & MSF), Amanda brings a thoughtful balance of insight and structure to every engagement. She is also a certified life coach (CPC), further grounding her work in professional coaching methodology and ethical practice.

In addition to her work through Astryd Unlimited, she serves as a strategic advisor and business partner, with experience supporting growth, decision-making, and long-term planning across professional environments.

This dual perspective allows her to bridge personal clarity with practical execution. She understands both the internal and external dimensions of growth- how individuals think and how they operate in the real world.

Through direct conversation and structured reflection, Amanda supports clients in:

  • Identifying patterns that limit clarity

  • Strengthening self-trust and decision-making

  • Improving communication and boundaries

  • Aligning actions with long-term vision and personal standards

Astryd Unlimited is built on the belief that growth is holistic.

Who you are shapes how you move.
Your mindset shapes your decisions.
Your alignment shapes your fulfillment.

Amanda’s mission is to help individuals see themselves clearly, operate with confidence, and build lives defined by intention rather than accumulation.