YOU'RE EXPLORING / BUSINESS & ENTREPRENEURSHIPHave an idea? Start making sense of it.
Whether you have the beginning of a business idea or something you’ve been thinking about for a while, start by understanding what you’re building, who it’s for, and what it would take to turn it into something real.
BUSINESS · ENTREPRENEURSHIP · MARKETING · FINANCE · STRATEGY
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Before you build the business, build the plan.
A strong idea needs more than a name, logo, or social media page. Start thinking about the pieces that turn an idea into an actual business:
The Idea — What are you building and what need does it address?
The Customer — Who are you trying to reach?
The Market — Where does your idea fit and what already exists?
The Offer — What are you actually selling?
The Positioning — Why would someone choose you?
The Numbers — How will the business make money?
The Marketing — How will people discover and understand what you offer?
The Plan — What needs to happen to move from idea to execution?
From Idea to Action
A Business Development Course by Amanda
Take your idea beyond brainstorming and begin developing it into a professional business and marketing plan.
Through guided sessions, practical frameworks, and planning templates, you'll work through the core elements of building and bringing a business idea to market.
You'll work through:
01 / DEVELOP THE BUSINESS
Business concept · Market opportunity · Target customer · Competitive analysis · Value proposition · Business model · Pricing
02 / DEVELOP THE MARKETING PLAN
Positioning · Messaging · Marketing objectives · Customer acquisition · Marketing channels · Promotion strategy
03 / DEVELOP THE ACTION PLAN
Financial considerations · Business goals · Marketing goals · KPIs · 90-day priorities · Implementation
You'll leave with:
A structured business plan
A professional marketing plan
A clearer understanding of your target market and positioning
A basic financial framework for your idea
A 90-day action plan for moving forward
BUILD YOUR BUSINESS PLAN →