Buyer Personas: The Secret Behind Intentional Business Growth
Imagine launching a new brand for the “world’s best beef burger”. You spend a ton of money pushing ads and spreading the message where you can. The problem is that half of your audience is vegan because you’re trying to reach the most people.
So, what happens?
They scroll right past
They are annoyed that you showed them meat and negatively interact with your
brand
Now imagine, instead of pushing half your ads to vegans, you push your message towards the group that you know is the right fit. This group shares the target interests, want what your oJering, and are interested in your product. This is the reason people build buyer personas. It takes the guesswork out of who your target market is and helps you create intentional products and experiences that your target customer wants to see.
The Benefits of Buyer Personas:
Intentional Marketing- You’ll learn how to speak the language of your target customer, which can convert leads to sales.
Better Products- You’ll create products that customers want and can’t live without.
Stronger Customer Experience- EJortless personalization once the target customer
has been identified.
Smarter Spending- Your money goes further once you know what works and, in turn,
spend strategically to increase overall revenue.
The Takeaway
The bottom line is that if you’re selling beef burgers, don’t waste your ad dollars targeting vegans as part of your audience. Instead, zero in on your ideal customer, someone who loves burgers and is excited to see new beef products on their feed.
Businesses grow when they stop trying to reach everyone and get intentional with their efforts in talking to the right ones. Buyer personas are the roadmap to finding your ideal customer and creating a product that serves them.
